Email lists.. Do we need them

Being an entrepreneur is not for the faint of heart.  It takes grit, grind and consistency.  You must be willing to fight for your dreams. There are many challenges for the new business owner.  You have a passion for what you are doing. What do you do when you don’t know what the next steps are?

When we are ready to market our business, we tend to be open to all types of advice.  We follow these nuggets of advice. We discover that what worked for them does not always work for our target market.  The result of this is draining your bank account.  Please don’t let that discourage you, there are many things that you can do to that that promotes your business.

I know you are thinking, what do I to start… So glad you asked.  I would start with an email list.

Lets talk about an email list and marketing. I know you think this is very basic idea, but it essential to build an email list so you can follow up with your potential clients.  Email marketing is one of the easiest ways to market.  There are several companies that can make this process easier, for example Aweber or mail chimp.  This is a way a business owner can sent promotions to several thousand clients at time.  Most small business have a high success rate using email services, which in turn pays for the minimal cost of the service (which is less than $100 a month).  Don’t be fooled though, in the beginning this a little labor intensive.  What do I mean by labor intensive?  It will be a tedious and daunting task to collect and entering all those email addresses.  It will become more routine over time. It will be easier when you are adding a few at a time or update (eliminate old email and edit contact information).  It will be rewarding once it is complete.

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